Build brand engagement, affinity and advocacy on social networks
Failure to Engage Customers on Social Networks
There are more than a billion consumers on social networks, and those numbers continue to grow daily.
Industry reports show 93% of customers identify word-of-mouth as the most reliable source of ideas and information on products and services.
Despite massive amounts of social conversations, only a very small percentage of brands have been able to convert social participation into any significant revenue.
Brands fail when they view Social Commerce as just being about social shopping or advertising on social networks. A recent survey indicated 75% of consumers don’t accept traditional advertisements as reliable.
However, brands are extending their ineffective marketing methods to new social media sites, even though consumers are not responsive to them when engaged in social interactions.
Brands must transform the ways they engage today’s social consumers to cultivate communities and trust.
m-ize Solution: Collaborative social product discovery, support & community
The m-ize Social Commerce Solution enables brands to drive Smarter Customer Engagement through social product discovery, interactions and trusted relationships.
m-ize Social Commerce Solution enables customers to:
- Share their wants & purchases with select trusted groups
- Seek advice from friends on products & services to help make right decisions
- Discover new products from shared want & own lists, reviews & recommendations
- Link to product information & buying options directly from live feed
- Get support & help brands, social networks & customer community
- Collaborate with other users to attain additional savings from group discounts & deals
m-ize Social Commerce Solution enables brands to:
- Reach & influence customers across social networks such as Facebook, Twitter & Google+
- Provide help & support through social channels to foster customer satisfaction & advocacy
- Tune into the Voice of the Customer (VoC) by listening to social conversations
- Gain Customer Insights on sentiment, trends and purchase intent
- Share personalized & relevant offers based on customer context, connections & conversations
- Include social sharing on websites & mobile apps to drive greater engagement
- Integrate with mobile commerce & e-commerce to complete sales transactions
Benefits to Consumers
- Make right decisions with help from brands, friends & social networks
- Discover new products & services through collaborative social sharing
- In the know about emerging products and trends
- Simplifies purchase & support processes through social linking
- Receive rewards & recognition from contributions on social networks & communities
Benefits to Brands
- Increase customer’s trust in the brand
- Improve customer engagement and conversion
- Grow social network-driven sales & advocacy
- Leverage social channels & customer community to lower customer support costs through user contributed content & help
- Extend the reach to build stronger brand affinity & word-of-mouth marketing
- Increase marketing effectiveness & ROI on social channels
Cultivate sustainable relationships to monetize social discovery & advocacy.
Contact us for a complimentary assessment and personalized demonstration.