Mize CX Touch: Optimize User Experience to elevate Customer Experience
Customer Experience (CX) has become the new battleground for achieving sustainable, differentiated competitive advantage. User Experience (UX) is at the front lines of this new battleground.
User Experience can make or break your Customer Experience as more products and services are digitized and customer interactions shift to the Web and mobile channels. Disconnected, siloed approach to cross-channel interaction leads to frustration and a poor UX. A poor UX leads to a poorer CX.
CX Touch as part of Mize Connected Customer Experience platform enables interaction between users and a variety of back-end applications, processes, content and services by acting as the unifying front-end and presentation layer for multichannel Web and mobile applications.
Omni-Channel User experience
CX Touch provides a common framework to deliver consistent user experience across wider array of digital channels and devices. by rendering application User Interfaces (UI) and content for
• Hybrid and native mobile apps on iOS and Android devices providing optimal user experience and performance
CX Touch provides a library of components and widgets as building blocks to compose interactive User interfaces for a variety of purposes and user roles. Optimize customer experience by mashing together forms, content, field sets, and third party components to create rich web and mobile applications.
These UI layouts can then be integrated with CX Cloud services, work flows, and other enterprise systems using CX Connect.
Application developers can create sophisticated UXs for target user scenarios faster and more cost effectively.
CX Touch enables compelling UX at important digital customer touch points resulting in improved levels of Customer Experience. You can orchestrate a seamless customer journey by connecting these customer touch points to create a compelling UX and a powerful CX. You can facilitate interaction sequences tied to measurable outcomes such as conversion rates, sales growth, and customer ratings.
CX Touch enables you to deliver simple and intuitive user interfaces and applications designed to delight and engage the users. You can deliver contextual and personalized experience by targeting UX to satisfy the needs of different user groups based on segments, personas (roles) and use cases.
CX Touch enables Rapid prototyping and UX modeling based on Industry segments, Personas (Roles), and Scenarios. The platform supports UX best practices including user-centered design, proven design patterns, usability testing, and optimization based on objective data about user behaviors.
CX Touch is your User Experience Platform (UXP) to rapidly deploy web and mobile apps with a unified user experience. CX Touch powers all Mize Smart Blox to provide consistent, configurable and compelling user experience to brands, channel partners, and customers.
Please contact us to learn how you can deliver superior user experience and simplify customer service and support processes.