Technology companies are transforming the auto industry with electric vehicles, autonomous driving and focus on total customer experience.
In this new reality, Customer Experience is new marketing, Customer Engagement is new Sales and Customer Enablement is new Service.
To win in this new battle ground of Customer Experience, automotive companies have to leverage mobility, IoT, Car industry is also being shaped by potential shift from vehicle ownership to vehicle sharing.
Auto companies will have to deal with:
- remote software updating,
- mobility services within the car, and
- delivering seamless customer experience
Monitoring Warranty claims for emerging issues is an important capability to manage Recalls and improve product quality.