Understand, Drive and Enrich Customer Experiences
Customer Insights help brands make more effective marketing, product development and service decisions to drive revenue growth and increase customer satisfaction.
Using Customer Insights, brands can:
- Measure the cost of acquisition, rate of churn & lifetime value of customer base
- Identify product & service relationships, as well as combinations that can be used to cross-sell & up-sell
- Deliver relevant customer communications to increase loyalty & improve customer retention
- Understand & predict customer’s behavior to increase marketing effectiveness and ROI
Mize Customer Insights Solution: Exceptional & Clear Intelligence
Customer Insights support all stakeholders including Marketing, Sales, Warranty, Service, Financial, Quality, Manufacturing and Channel Partners with capabilities to analyze online, offline, and using mobile devices.
Customer Insights, powered by the leading industry BI platform, provides users with reporting, analysis, modeling, planning, and collaboration capabilities to explore information, analyze data and make decisions.
Customer Insights capabilities include:
- Key metrics such as Net Promoter Score (NPS) & Customer Lifetime Value (CLV)
- Role-based dashboards with KPI to drive revenue & performance
- Marketing opportunity reports to channel partners, marketing & sales
- Fraud detection, quality analysis & improved risk management
- Reporting & analysis for warranty, support and service management
- Financial analysis for accruals & earnings
Mize solution provides data warehouse and data marts to simplify multidimensional analysis. Analytics are integrated into Customer Central allowing users to drill through reports to specific transactions.
Customer Insights empowers business users to perform ad hoc analysis. With additional predictive analytics tools, users can perform advanced analytics, data & text mining, social media analytics and statistical analysis.
Benefits to Brands
- Realize higher revenue per customer by reducing churn, increasing repeat purchases & growing incremental sales of related products and services
- Influence profits & revenue from loyal customers by analyzing & improving customer experience
- Act on insights concerning customer’s willingness to buy from the company again or likelihood of defection to competitors
- Drive sales by word-of-mouth & increase likelihood of customers recommending the brand to others by understanding customer ratings, sentiment & Net Promoter Score (NPS)
- Enhance business performance & reduce operational costs by providing visibility of key metrics to all stakeholders
Capitalize on Customer Insights
Enrich customer experience, satisfaction and loyalty by leveraging actionable customer insights.
Contact us today for a complimentary assessment and a personalized demonstration.