Best Practices in UX/UI Design
User Experience and User Interface (UX/UI) design is critical to attract, excite, and delight today’s connected consumers.
Recent technology developments have introduced a variety of devices with new form factors and ways for people to interact including voice, touch and gesture.
Consumers expect a simple and intuitive experience and may abandon sites or apps when faced with the smallest inconvenience.
m-ize UX/UI Director, Paul Martens shares some best practices for designing and creating amazing user experiences.
A truly user-centric design keeps the desires, wants, goals, and constraints of end-users as the first priority in the entire design process.
Involving users early and often in the creative process, allows designers to clearly capture their needs. Although expert analysis and input from management is essential to a successful product, the vast majority of input into software design should come from targeted users.
Empathize with users by putting yourself in their shoes. Developing user personas, mapping customer journeys, and defining use-case scenarios from user perspective enables brands to deliver software customers want.
Keep It Simple (KISS) Design
The adage of keeping it simple is even more relevant for today’s on-the-go consumers, as brands compete for their attention and time. By keeping the interface intuitive, software eliminates unnecessary complexity, speeding up user adoption.
Enable users to complete tasks faster, with minimal effort by providing common-sense navigation, step-by-step processes and an easy to comprehend layout. Keeping the interface consistent and familiar across all platforms avoids user frustration, enhancing usability.
Users can carry out intended actions efficiently if a complex job is simplified into manageable steps with only relevant information being presented. Save user’s time by supporting capabilities like remembering preferences, auto-fill and smart search.
Lead users down the right path by making it easier for them to perform expected actions and harder for them to make missteps. Gain user attention and engagement by providing multisensory feedback such as tactile, audio, and visual cues.
Model user tasks to the way users naturally do their work, rather than forcing them to change behavior to accommodate the software. Assist users by clearly arranging information by priority and highlighting actions that need to be performed.
Emotive design elicits positive emotions from users regarding the brand’s product and services. Brands can create a memorable experience that compels users to perform desirable actions.
Use pictures, clear borders and sections, bold defined fonts, and whitespace that represent brand attributes. Keep designs streamlined and aesthetically pleasing. Every aspect of the software should resonate with the brand’s message and value.
Test and Optimize Usability
High fidelity wire-framing and rapid prototyping enable a brand to constantly test and optimize User Experience (UX) throughout the design process.
Drive usability by measuring and optimizing the user interface against clearly defined goals such as time to complete tasks and number of user clicks. Expert analysis, AB testing and metrics validate the design to satisfy business requirements.
Continue to optimize the software product post-rollout by frequently validating the design with real world feedback from actual users.
By designing software using these best practices, Brands can evoke love at first use and foster loyalty from end-user customers.